What should be included in your CV for an online marketing role? If you want to stand out from the many others that may be applying for the same position that you desire, there are a few ways of customising your CV to help you get maximum exposure. This is one of the strongest tools that you will have when it comes to showing employers that you are the right person for the job. When beginning to write the CV, the information should follow a chronological order. The name, contact information such your address, phone number and email address should be at the top.